MercariLens
Re-audit delta: 34 vs 34 (+0 pts, Critical → Critical)
34
/ 100
Grade Critical
Title Searchability 46 / 25 good
Description Richness 42 / 20 good
Category & Attributes 17 / 20 good
Price Sanity 74 / 15 good
Trust Signals 0 / 20 bad
Audited https://www.mercari.com/us/items/m1000000000/ source: fixture 70 words BEST JACKET EVER!!!1

Fix-first checklist (top 3)

  1. Title Searchability
    Name the brand (Nike, Apple, Levi's...) — it's a top search filter.
  2. Title Searchability
    Add the size (M, 9.5, 32x30...) — buyers filter by it.
  3. Title Searchability
    Use normal title case.

Copy-ready rewrites

Generated by MercariLens's deterministic template engine (no API key needed).

Rewritten title (30–80 chars)

jacket

Rewritten description (ready to paste)

BEST JACKET EVER!!!1 — pre-owned jacket listed honestly and ready to ship. CONDITION: Condition: see photos — described honestly Please review the photos closely — they're part of the description. Any flaws are shown in the close-ups; I describe condition honestly because good feedback matters. DETAILS: Comes from a smoke-free home. Jacket buyers: message me with any questions before ordering. SHIPPING: Ships within 24 hours, carefully packed. Free shipping on bundles — bundle 2+ items and I'll adjust the price. Thanks for looking — offers welcome!

Keyword tags / phrases

jacket, best, ever, free shipping, like new, authentic, fast shipping, great condition, rare find

Photo & trust checklist

1. Add 4+ photos — front, back, tags, and a flaws close-up.\n2. Photo #1 must be the hero shot on a clean background — it's what search shows.\n3. Show the item worn/in context for apparel (scale + styling).\n4. Photograph any flaw or wear honestly — it builds trust and prevents returns.\n5. Include a measurement photo for sized items (chest, inseam, sole).\n6. Re-audit after uploading — the Trust Signals pillar updates instantly.

Price suggestion

Price $5 — benchmark against sold listings for the same item. Rationale: Research plan: compare against sold comps; adjust within 20-40% of them.

Dimension details

Title Searchability 46 / 25 · good
  • ✓ Title length — 20 chars is reasonable.
  • ✓ Search keyword in title — 'jacket' appears in the title.
  • ✓ Keyword placement — Search phrase sits in the first 5 words.
  • ✗ Brand named — No brand detected in the title.
  • ✗ Size named — No size in the title.
  • ✗ Casing — Title is mostly ALL CAPS — reads as spammy.
  • ✗ Promo words — Promo-flavored words detected: best.
  • ✓ Keyword stuffing — No stuffing.
Description Richness 42 / 20 · good
  • ✓ Description depth — 76 words — workable; 80+ ranks and converts better.
  • ✗ Attribute coverage — No brand/size/condition/color/material detected.
  • ✓ Condition-led opening — Opens with condition/state detail — the #1 buyer question.
  • ✓ Description structure — Structured with sections (condition, size, shipping…).
  • ✓ Keyword coverage — 'jacket' appears 4x — healthy density.
  • ✗ Call to action — No call to action — buyers don't know what to do next.
  • ✗ Hype / fluff — Fluff detected: Amazing, Ultra, Guaranteed.
  • ✗ Weak language — Vague qualifiers detected: maybe, i will try, um.
  • ✗ Tone — 13 exclamation marks — reads as shouty.
Category & Attributes 17 / 20 · good
  • ✗ Category named — No category detected — Mercari filters search by category.
  • ✗ Attribute set — Almost no brand/size/condition/color/material attributes.
  • ✗ Condition specified — No condition stated.
  • ✗ Size specified — No size stated.
  • ✗ Keyword coverage — Almost no keyword phrases detected.
  • ✓ Search phrase density — 'jacket' appears 5x across title/description.
Price Sanity 74 / 15 · good
  • ✓ Price present — $5.00 — in the normal Mercari resale band.
  • ✗ Price vs comparable — No comparable-sold price (unverifiable from text) — check 'sold' listings for your item.
  • ✓ Title-desc alignment — Primary search phrase is consistent across title and description.
  • ✓ Price logic — Price logic consistent with a listed item.
Trust Signals 0 / 20 · bad
  • ✗ Photos — No photo signal — listings with 4+ photos convert far better.
  • ✗ Shipping — No free-shipping signal.
  • ✗ Ship speed — No ship-speed signal.
  • ✗ Seller rating — Seller rating 3.1★ — below the 4.5★ buyers trust.
  • ✗ Engagement CTA — No engagement hook.
  • ✗ ALL-CAPS spam — ALL-CAPS emphasis detected (BEST, JACKET, EVER).

Fix checklist (21)

Brand named — Title Searchability
No brand detected in the title.
→ Name the brand (Nike, Apple, Levi's...) — it's a top search filter.
Size named — Title Searchability
No size in the title.
→ Add the size (M, 9.5, 32x30...) — buyers filter by it.
Casing — Title Searchability
Title is mostly ALL CAPS — reads as spammy.
→ Use normal title case.
Promo words — Title Searchability
Promo-flavored words detected: best.
→ Remove promotional claims; describe the item instead.
Attribute coverage — Description Richness
No brand/size/condition/color/material detected.
→ Add the key attributes — Mercari's AI search matches on them.
Call to action — Description Richness
No call to action — buyers don't know what to do next.
→ End with 'Message me with questions — I ship within 24h.'
Hype / fluff — Description Richness
Fluff detected: Amazing, Ultra, Guaranteed.
→ Cut vague hype; state concrete condition and specs.
Weak language — Description Richness
Vague qualifiers detected: maybe, i will try, um.
→ Replace hedges with confident, specific claims.
Tone — Description Richness
13 exclamation marks — reads as shouty.
→ Use one or zero exclamations.
Category named — Category & Attributes
No category detected — Mercari filters search by category.
→ Set the right category (Women / Men / Electronics / Home...) and echo it in the copy.
Attribute set — Category & Attributes
Almost no brand/size/condition/color/material attributes.
→ Fill Mercari's attribute fields — AI search matches listings on these.
Condition specified — Category & Attributes
No condition stated.
→ Set condition (Like New / Good / Fair...) — buyers filter by it.
Size specified — Category & Attributes
No size stated.
→ Add the size — size is a primary Mercari filter.
Keyword coverage — Category & Attributes
Almost no keyword phrases detected.
→ Work in material, style, use-case and descriptor words buyers type.
Photos — Trust Signals
No photo signal — listings with 4+ photos convert far better.
→ Add 4+ clear photos: front, back, tags, flaws close-up.
Shipping — Trust Signals
No free-shipping signal.
→ Offer free shipping (or 'free shipping on bundles') — Mercari surfaces it in search.
Ship speed — Trust Signals
No ship-speed signal.
→ State 'ships within 24h' — buyers trust fast shippers.
Seller rating — Trust Signals
Seller rating 3.1★ — below the 4.5★ buyers trust.
→ Over-deliver (photos, fast ship, accurate condition) to lift ratings.
Engagement CTA — Trust Signals
No engagement hook.
→ Invite questions: 'Message me — happy to send more photos.'
ALL-CAPS spam — Trust Signals
ALL-CAPS emphasis detected (BEST, JACKET, EVER).
→ Use normal sentence case.
Price vs comparable — Price Sanity
No comparable-sold price (unverifiable from text) — check 'sold' listings for your item.
→ Search sold items to sanity-check the price.