MercariLens
83
/ 100
Grade Good
Title Searchability 71 / 25 good
Description Richness 88 / 20 good
Category & Attributes 82 / 20 good
Price Sanity 100 / 15 good
Trust Signals 82 / 20 good
Audited https://www.mercari.com/us/items/m1000000000/ source: fixture 128 words Patagonia Better Sweater — Men's Medium

Fix-first checklist (top 3)

  1. Title Searchability
    Work 'free shipping' into the title — it's the phrase buyers type.
  2. Title Searchability
    Front-load the search phrase in the title.
  3. Description Richness
    Replace hedges with confident, specific claims.

Copy-ready rewrites

Generated by MercariLens's deterministic template engine (no API key needed).

Rewritten title (30–80 chars)

Patagonia · free shipping · M — Like New Condition

Rewritten description (ready to paste)

Patagonia Better Sweater — Men's Medium — Like New free shipping listed honestly and ready to ship. CONDITION: Condition: Like New Please review the photos closely — they're part of the description. Any flaws are shown in the close-ups; I describe condition honestly because good feedback matters. DETAILS: Brand: Patagonia Size: M Color: Gray Material: Recycled polyester fleece Comes from a smoke-free home. Free Shipping buyers: message me with any questions before ordering. SHIPPING: Ships within 24 hours, carefully packed. Free shipping on bundles — bundle 2+ items and I'll adjust the price. Thanks for looking — offers welcome!

Keyword tags / phrases

free shipping, patagonia, better, sweater, men, medium, Like new, authentic, home, M, Gray, Recycled polyester fleece

Photo & trust checklist

1. You currently show 5 photo(s). Add 4+ photos — front, back, tags, and a flaws close-up.\n2. Photo #1 must be the hero shot on a clean background — it's what search shows.\n3. Show the item worn/in context for apparel (scale + styling).\n4. Photograph any flaw or wear honestly — it builds trust and prevents returns.\n5. Include a measurement photo for sized items (chest, inseam, sole).\n6. Re-audit after uploading — the Trust Signals pillar updates instantly.

Price suggestion

Price $65 is within 25% of a comparable sold ($70) — keep it. Rationale: Within a healthy band of the comparable-sold signal you provided.

Dimension details

Title Searchability 71 / 25 · good
  • ✓ Title length — 39 chars is in the ideal 30-80 band for Mercari search.
  • ✗ Search keyword in title — The primary search phrase ('free shipping') is missing from the title.
  • ✗ Keyword placement — 'free shipping' appears later than the first 5 words.
  • ✓ Brand named — Brand 'Patagonia' appears in the title.
  • ✓ Size named — Size 'M' appears in the title.
  • ✓ Casing — Normal casing.
  • ✓ Promo words — No promo/claim words.
  • ✓ Keyword stuffing — No stuffing.
Description Richness 88 / 20 · good
  • ✓ Description depth — 131 words — in the converting 80-400 band.
  • ✓ Attribute coverage — Key attributes present: brand, size, condition, color, material.
  • ✓ Condition-led opening — Opens with condition/state detail — the #1 buyer question.
  • ✓ Description structure — Structured with sections (condition, size, material…).
  • ✓ Keyword coverage — 'free shipping' appears 1x.
  • ✓ Call to action — Clear CTA present (message me / bundle / offers welcome).
  • ✓ Hype / fluff — No hype/fluff words.
  • ✗ Weak language — Vague qualifiers detected: um, like.
  • ✓ Tone — Normal tone/formatting.
Category & Attributes 82 / 20 · good
  • ✗ Category named — No category detected — Mercari filters search by category.
  • ✓ Attribute set — 5/5 key attributes present (brand, size, condition, color, material).
  • ✓ Condition specified — Condition stated: 'Like New'.
  • ✓ Size specified — Size stated: 'M'.
  • ✓ Keyword coverage — 6 keyword-rich phrases/attributes detected.
  • ✓ Search phrase density — 'free shipping' appears once — reinforce it.
Price Sanity 100 / 15 · good
  • ✓ Price present — $65.00 — in the normal Mercari resale band.
  • ✓ Price vs comparable — $65 vs a comparable sold $70 — within a healthy band.
  • ✓ Title-desc alignment — Primary search phrase is consistent across title and description.
  • ✓ Price logic — Price logic consistent with a listed item.
Trust Signals 82 / 20 · good
  • ✓ Photos — 5 photos — meets the 4+ minimum.
  • ✓ Shipping — Free shipping mentioned — a top conversion lever.
  • ✗ Ship speed — No ship-speed signal.
  • ✓ Seller rating — Seller rating 4.9★ — strong trust proof.
  • ✓ Engagement CTA — Buyer engagement hook present (message/offers/bundle).
  • ✓ ALL-CAPS spam — No ALL-CAPS spam.

Fix checklist (5)

Search keyword in title — Title Searchability
The primary search phrase ('free shipping') is missing from the title.
→ Work 'free shipping' into the title — it's the phrase buyers type.
Keyword placement — Title Searchability
'free shipping' appears later than the first 5 words.
→ Front-load the search phrase in the title.
Weak language — Description Richness
Vague qualifiers detected: um, like.
→ Replace hedges with confident, specific claims.
Category named — Category & Attributes
No category detected — Mercari filters search by category.
→ Set the right category (Women / Men / Electronics / Home...) and echo it in the copy.
Ship speed — Trust Signals
No ship-speed signal.
→ State 'ships within 24h' — buyers trust fast shippers.