MercariLens
Re-audit delta: 36 vs 36 (+0 pts, Critical → Critical)
36
/ 100
Grade Critical
Title Searchability 30 / 25 good
Description Richness 44 / 20 good
Category & Attributes 20 / 20 good
Price Sanity 74 / 15 good
Trust Signals 24 / 20 good
Audited https://www.mercari.com/us/items/m1000000000/ source: fixture 37 words Nike Air Force 1 09

Fix-first checklist (top 3)

  1. Title Searchability
    Expand to 30-80 chars; add brand, size and condition.
  2. Title Searchability
    Work 'sneakers' into the title — it's the phrase buyers type.
  3. Title Searchability
    Front-load the search phrase in the title.

Copy-ready rewrites

Generated by MercariLens's deterministic template engine (no API key needed).

Rewritten title (30–80 chars)

sneakers

Rewritten description (ready to paste)

Nike Air Force 1 09 — pre-owned sneakers listed honestly and ready to ship. CONDITION: Condition: see photos — described honestly Please review the photos closely — they're part of the description. Any flaws are shown in the close-ups; I describe condition honestly because good feedback matters. DETAILS: Comes from a smoke-free home. Sneakers buyers: message me with any questions before ordering. SHIPPING: Ships within 24 hours, carefully packed. Free shipping on bundles — bundle 2+ items and I'll adjust the price. Thanks for looking — offers welcome!

Keyword tags / phrases

sneakers, nike, air, force, shoes, free shipping, like new, authentic, fast shipping, great condition, rare find

Photo & trust checklist

1. Add 4+ photos — front, back, tags, and a flaws close-up.\n2. Photo #1 must be the hero shot on a clean background — it's what search shows.\n3. Show the item worn/in context for apparel (scale + styling).\n4. Photograph any flaw or wear honestly — it builds trust and prevents returns.\n5. Include a measurement photo for sized items (chest, inseam, sole).\n6. Re-audit after uploading — the Trust Signals pillar updates instantly.

Price suggestion

Price $55 — benchmark against sold listings for the same item. Rationale: Research plan: compare against sold comps; adjust within 20-40% of them.

Dimension details

Title Searchability 30 / 25 · good
  • ✗ Title length — Only 19 chars — too thin to carry a search phrase.
  • ✗ Search keyword in title — The primary search phrase ('sneakers') is missing from the title.
  • ✗ Keyword placement — 'sneakers' appears later than the first 5 words.
  • ✗ Brand named — No brand detected in the title.
  • ✗ Size named — No size in the title.
  • ✓ Casing — Normal casing.
  • ✓ Promo words — No promo/claim words.
  • ✓ Keyword stuffing — No stuffing.
Description Richness 44 / 20 · good
  • ✓ Description depth — 40 words — workable; 80+ ranks and converts better.
  • ✗ Attribute coverage — No brand/size/condition/color/material detected.
  • ✗ Condition-led opening — First 150 chars don't lead with condition or state.
  • ✓ Description structure — Some structure found (size).
  • ✓ Keyword coverage — 'sneakers' appears 1x.
  • ✗ Call to action — No call to action — buyers don't know what to do next.
  • ✓ Hype / fluff — No hype/fluff words.
  • ✗ Weak language — Vague qualifiers detected: maybe, like.
  • ✓ Tone — Normal tone/formatting.
Category & Attributes 20 / 20 · good
  • ✗ Category named — No category detected — Mercari filters search by category.
  • ✗ Attribute set — Almost no brand/size/condition/color/material attributes.
  • ✗ Condition specified — No condition stated.
  • ✗ Size specified — No size stated.
  • ✓ Keyword coverage — 3 keyword phrases detected — add more.
  • ✓ Search phrase density — 'sneakers' appears once — reinforce it.
Price Sanity 74 / 15 · good
  • ✓ Price present — $55.00 — in the normal Mercari resale band.
  • ✗ Price vs comparable — No comparable-sold price (unverifiable from text) — check 'sold' listings for your item.
  • ✓ Title-desc alignment — Primary search phrase is consistent across title and description.
  • ✓ Price logic — Price logic consistent with a listed item.
Trust Signals 24 / 20 · good
  • ✗ Photos — No photo signal — listings with 4+ photos convert far better.
  • ✗ Shipping — No free-shipping signal.
  • ✗ Ship speed — No ship-speed signal.
  • ✓ Seller rating — Seller rating 4.2★ — decent; keep it up.
  • ✗ Engagement CTA — No engagement hook.
  • ✓ ALL-CAPS spam — No ALL-CAPS spam.

Fix checklist (18)

Title length — Title Searchability
Only 19 chars — too thin to carry a search phrase.
→ Expand to 30-80 chars; add brand, size and condition.
Search keyword in title — Title Searchability
The primary search phrase ('sneakers') is missing from the title.
→ Work 'sneakers' into the title — it's the phrase buyers type.
Keyword placement — Title Searchability
'sneakers' appears later than the first 5 words.
→ Front-load the search phrase in the title.
Brand named — Title Searchability
No brand detected in the title.
→ Name the brand (Nike, Apple, Levi's...) — it's a top search filter.
Size named — Title Searchability
No size in the title.
→ Add the size (M, 9.5, 32x30...) — buyers filter by it.
Attribute coverage — Description Richness
No brand/size/condition/color/material detected.
→ Add the key attributes — Mercari's AI search matches on them.
Condition-led opening — Description Richness
First 150 chars don't lead with condition or state.
→ Open with condition: 'Like new, worn twice...' — it's the #1 buyer question.
Call to action — Description Richness
No call to action — buyers don't know what to do next.
→ End with 'Message me with questions — I ship within 24h.'
Weak language — Description Richness
Vague qualifiers detected: maybe, like.
→ Replace hedges with confident, specific claims.
Category named — Category & Attributes
No category detected — Mercari filters search by category.
→ Set the right category (Women / Men / Electronics / Home...) and echo it in the copy.
Attribute set — Category & Attributes
Almost no brand/size/condition/color/material attributes.
→ Fill Mercari's attribute fields — AI search matches listings on these.
Condition specified — Category & Attributes
No condition stated.
→ Set condition (Like New / Good / Fair...) — buyers filter by it.
Size specified — Category & Attributes
No size stated.
→ Add the size — size is a primary Mercari filter.
Photos — Trust Signals
No photo signal — listings with 4+ photos convert far better.
→ Add 4+ clear photos: front, back, tags, flaws close-up.
Shipping — Trust Signals
No free-shipping signal.
→ Offer free shipping (or 'free shipping on bundles') — Mercari surfaces it in search.
Ship speed — Trust Signals
No ship-speed signal.
→ State 'ships within 24h' — buyers trust fast shippers.
Engagement CTA — Trust Signals
No engagement hook.
→ Invite questions: 'Message me — happy to send more photos.'
Price vs comparable — Price Sanity
No comparable-sold price (unverifiable from text) — check 'sold' listings for your item.
→ Search sold items to sanity-check the price.